Telematics Market Study

Project Description

The ATTC is examining the traffic telematics market to identify potential success criteria and the corresponding business fields.

Project Objective

The goal of the market study is to determine the status and prospects of the traffic telematics market in Austria and the public imageof traffic telematics– especially when it comes to knowledge of telematics applications, their acceptance and relevant needs.

The customer needs analysis will be a multi-subject survey. The target groups are car drivers (personal and business use), passengers, pedestrians and users of the public transportation system, and the study will take their respective roles into account.